Billy’s Brew Beer Label
This University project required me to design a craft beer label for the brand Billy’s Brew based in Byron Bay. Billy’s Brew embodies a laid-back, community-focused vibe rooted in the coastal lifestyle of Noosa. It’s about more than just beer—it’s about sharing good times, connecting people, and embracing the adventurous, carefree spirit of surfing and beach culture.
For their new IPA label, I wanted to create a design that captured this vibrant, coastal energy while highlighting the bold, tropical flavours of the brew.
The print-ready labels were created in Illustrator, with compulsory product elements considered including barcode size, alcohol content and space for a best before stamp. It was also set up with a spot-UV embellishment and unique diecut design.
