Trilogy Disability Rebrand
For this brief we chose a local business to rebrand and create a style guide based on our new branding. I used the original company colours but designed a whole new logo which I then applied to potential collateral.
This project involved in-depth research of the client market, competitors and branding symbols to create a logo with a caring, reliable tone to match the company values of community, family orientated care and participant empowerment.
The accompanying 23 page style guide sets out branding rules to be referenced when creating future branding collateral. It contains guides for brand colours, logo variations, typefaces and sizing/layout of additional branding elements.
